The Craft: Baking Dreams into Reality

Written by Itzel Martinez Garcia

November 6, 2023

Meet Naima Craft, the talented artisan and driving force behind The Craft, where every treat is made with love, and an expression of her culinary artistry. The Craft offers baking class experiences as well as specialty pastries and baked goods for delivery.  Located at 10 East St, East Granby, CT, The Craft is only a five minute drive from Bradley International Airport! This is how Naima’s success came to be.

Baking From the Heart: Naima Craft’s Journey

Naima Craft’s journey into the world of baking and entrepreneurship started with a simple but heartfelt inspiration. Her passion for baking was ignited by her beloved grandmother, who introduced her to the joys of mixing batter and creating mouthwatering cakes and quick breads. At the “tween” age, Naima received a precious gift that changed her life – her very own hand mixer. This simple yet profound gesture sparked her culinary creativity, and soon, she was baking cakes that found their way into the corporate offices through her mother. The seed of The Craft was planted right then, even though it was just a “side gig” during her university years. Years later, she went ahead with her business plan, and pursued her dream as an entrepreneur, paving her own path.

The dream of a brick-and-mortar bakery with a touch of rustic charm became a reality at the end of 2021. Naima embarked on this journey as an entrepreneur, following her heart’s calling and a vision to create a bakery with a cozy and inviting feel reminiscent of Vermont’s charm.

The Craft Bakery: Crafting Delights

Naima’s dream of a brick-and-mortar bakery opened up at the end of 2021. She opened up her business with a warm, cozy, and rustic charm that was inspired by the state of Vermont. The Craft has become an artisan bakery that specializes in creating handmade, same-day breads, pastries, delectable sweets, and scrumptious sandwiches. Beyond offering these mouthwatering treats, The Craft serves as a warm and welcoming café, caters events, and imparts its baking knowledge through a baking school.

Supporting Dreams with HEDCO

For Naima, her business journey wasn’t without its hurdles. The Craft received crucial support from HEDCO in the form of a line of credit. This financial assistance played a pivotal role in sustaining everyday cash flow needs, enabling the business to flourish and grow.

Overcoming Challenges

As a small business, The Craft faced challenges common to many startups. Adequate cash flow was essential for the bakery’s growth. The line of credit from HEDCO provided a lifeline, ensuring that the business had the financial resources needed to overcome these challenges.

HEDCO Inc., remains dedicated in fostering the growth and development of small businesses across Connecticut. If you seek assistance in nurturing and expanding your own venture, we are here to provide guidance and resources. To learn more about how we can help you achieve your business goals, contact us today.

Words of Wisdom

Naima’s journey offers valuable insights for aspiring entrepreneurs:

“Have an idea of your end goal. Seek the advice of fellow entrepreneurs and business and financial mentors with every new step; sometimes you do not have to reinvent the wheel. Just understand how wheels work for other successful people. Above all, if you truly believe in your dream, do not give up. Manage the challenges, celebrate the victories and keep moving forward,” says Naima Craft.

A Culinary Journey that Inspires

Naima’s entrepreneurial journey is a testament to the transformative power of passion and perseverance. Her journey from a fundamental love for baking to the flourishing success of The Craft Bakery is truly inspirational. Today, her famous vegan cookies are now shipped nationally! Join us in supporting Naima Craft and her delicious treats. Visit The Craft today or join one of their baking classes!

For more information about The craft and their delicious baked goods, visit:

The Craft

10 East St, East Granby, CT 06026

(860) 413-3553